The Sharing Economy

The Sharing Economy

Retail: the next big charity partner?

Nearly every company and charity has an incredibly valuable asset to offer each other: their customer or donor database. And with huge customer databases, retailers and e-tailers are opening up a new fundraising arena.

And charities have something to give in return: access to their database.

Our job is to manage the partnership process and create AdCredits for our charities to spend across their marketing channels.

AdCredits = cost neutral marketing

If you’re a retailer…

  • Retailers and e-tailers open up their customer communications to becoming marketing space for charities (direct mail, email, website)
  • Charities create fundraising marketing campaigns
  • And pay e-tailers using AdCredits

If you’re a charity…

  • Charities open up their donor/member communications to becoming marketing space for e-tailers (direct mail, email, website)
  • E-tailers create special offers and discounts for charity members/donors and pay the charities using AdCredits

This form of endorsed ‘piggyback’ marketing is really effective and costs far less than standalone marketing.

Call Pippa Anag on 01732 529 360, or email pippaanag@thespecialistworks.com