Nearly every company and charity has an incredibly valuable asset to offer each other: their customer or donor database. And with huge customer databases, retailers and e-tailers are opening up a new fundraising arena.
And charities have something to give in return: access to their database.
Our job is to manage the partnership process and create AdCredits for our charities to spend across their marketing channels.
This form of endorsed ‘piggyback’ marketing is really effective and costs far less than standalone marketing.